ETHIOPIA

Edouard Garabedian

Since its beginnings in Ethiopia over 80 years ago, Edouard Garabedian has become the country’s leading independent distributor, representing the world’s most popular wine, beer and spirit brands. In July 2015, MMI formalised a strategic partnership to join its extensive distribution across:

  • Trade, wholesale and retail
  • Duty-free and airlines
  • Diplomatic channels

Strong future growth outlook

Ethiopia is headquarters to the African Union and ranks in the top five fastest growing economies in the world. The imported alcoholic drinks category is developing considerably in the country and wider region. Edouard Garabedian’s in-depth local knowledge and MMI’s experience and infrastructure are providing a strong platform for growth in an already fast developing market.

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