WHY DO YOU NEED AN ALCOHOL LICENCE?

In line with Dubai’s vision to be a smart city that drives efficiency and is paper-free by 2021, a new alcohol licence process has been implemented that is much simpler, faster and paper-free!

The process is very simple as all you need is your valid Emirates ID to apply, and you will receive your new alcohol licence within  4 weeks.

Any Dubai Resident who wishes to drink, transport or store alcohol at home needs to hold a valid personal alcohol licence.

All you need is your valid Emirates ID and you can apply for your alcohol licence at any of MMI’s 17 conveniently located stores across Dubai.

Please note that if you are under your spouse’s visa you will still require an NOC from your spouse.

You only need your valid Emirates ID. Please note that if you are under your spouse’s visa we recommend that you also submit an NOC from your spouse.

You can currently only apply in MMI stores. We are working with the authorities on a new online solution.

The annual fee is AED 270 – it is the same cost for a new or renewal licence. In return you will receive over AED 1,500 worth of vouchers and rewards.

We will try and support you where possible to get the application approved. If it cannot be approved, you will be refunded the annual fee of AED 270.

It should take a few days for your application to be approved in the system. Once your application is approved, you can start shopping at MMI.

Yes, everyone with an Alcohol Licence must changeover to the new system by 31st August 2020. You can simply do this by visiting any MMI store with your valid Emirates ID.

There are two ways you can transfer to the new licence:

• Process your annual alcohol licence renewal now and the validity of the card will be pro-rated to add on the additional 12 months (see example in table below)
• Pay AED 25 to transfer to the new card (which will be valid until your current card expires), and you will receive a voucher for AED 25 to spend in-store in the Value Vault.

There are two ways you can transfer to the new licence:

• Process your annual Alcohol Licence renewal now and the validity of the card will be pro-rated as per the above table. The annual cost is AED 270.
• Pay AED 25 to transfer to the new card (which will be valid until your current card expires), and you will receive a voucher for AED 25 to spend in-store in the Value Vault.

All Alcohol Licence holders need to be registered on the new system by 31^st August 2020. The old system will be retired from 1st September 2020, making the “red cards” no longer valid.

If your licences is currently in process, your information will be imported into the new system, and you will be notified shortly to head to the MMI store of your choice with your Emirates ID to complete the process and collect your new licence..

New applications

Once you submit your new application in-store, it will take a few days to be approved in the system. Once the application is approved in the system you can start shopping at MMI.

Renewl applications

Once you submit your renewal application you can start shopping in MMI straight away!

For both new and renewal applications it will take approximately 4 weeks to receive your new card from time of applying including application, approval, printing and delivery back to the store.

We recommend that you submit an NOC from your spouse at the time of applying for your Alcohol Licence.

You can use the old valid alcohol license until the new card is approved and new alcohol licence is issued.

Yes, you will receive with your Alcohol Licence over AED 1,500 worth of vouchers and rewards, which includes:

• AED 1,500 worth of vouchers (from dining and travel discounts to in-store offers)
• Savings across 17 MMI Retail stores which stock the world’s favourite brands
• Ongoing Loyalty program
• AED 100 in-store voucher for every successful friend referral